Amazon expects eCommerce growth in India, home to 15 crore active shoppers and 218,000+ sellers. If you are interested in starting an online business, Amazon India gives you the quickest and most affordable access to customers across the country — and 2026 is going to be the best year so far to get started.
Amazon gives you direct access to a national audience of customers, sophisticated logistics, secure payment processing, and broad marketing opportunities. As a manufacturer, retailer, or home-based entrepreneur, you can go to market with low moving investment from day one and with no stone-and-mortar shop present.
Effective March 16, 2026, Amazon India expanded zero referral fees to over 12.5 crore products priced under ₹1,000 across 1,800+ categories — a more than 10x expansion from 1.2 crore products in 2025. Amazon has also reduced Easy Ship fees by over 20% for products priced below ₹300. Together, these changes allow sellers to save up to 70% in total selling fees.
Why Selling on Amazon India Is a Huge Opportunity
India’s e-commerce sector has experienced significant growth in the past decade. Due to its convenience, speed, and competitive pricing, millions of customers nowadays prefer online shopping.
Well, here are some reasons why launching a business on Amazon totally makes sense:
Massive customer base
Every day, millions of active shoppers look for products on Amazon India.
Nationwide reach
Even local small businesses can sell items nationwide.
Low startup cost
You don’t have to open physical stores or build big teams.
Built-in trust
Consumers already trust Amazon with secure payment and timely delivery.
These factors have led many entrepreneurs to sell on Amazon India instead of creating separate e-commerce sites.
Setting Up Your Amazon Seller Account?
What is Amazon Seller Central?
Amazon Seller Central is a platform that allows sellers to run all facets of their Amazon e-commerce business.
Once provided access to your account, you will have Seller Central available to manage all aspects of the sales.
Key features include the following:
- Managing product listings
- Tracking orders and shipments
- Monitoring inventory levels
- Running Amazon advertising campaigns
- Sale analytics and performance management
Seller Central: Amazon has the same control panel for your store to grow and optimize its performance.
Documents Required for Amazon Seller Registration in India
It is wise to prep the required documents before beginning your registration. If you have these in place ahead of time, the process will go much more quickly and smoothly.
Basic Requirements
You will typically need:
- Active mobile number
- Valid email address
- PAN card
- GST number (mandatory for most product categories)
- Bank account details
- Pickup address for orders
Optional but Recommended
These are some of the others that help you scale up faster:
- Trademark for brand registry
- Professional product images
- Brand logo and packaging
Having these documents ready beforehand minimizes delays in the Amazon seller account creation process.
Step-by-Step Process to Register as an Amazon Seller
- Visit sell.amazon.in and click Start Selling.
- Setup of email, mobile number, and password
- Business name, type, and address information
- Enter PAN and GST details
- Add a bank account for payments.
- Complete OTP and identity verification
Typically, registration takes 1–3 days when all documents are in order.
How to List Your First Product on Amazon
The very first step after registration is listing your product.
Adding products can be done in two different ways.
Add an Existing Product
In case the product is already listed on Amazon:
If not found, enter this word in the search of the seller central.
- Click “Sell this product.”
- Enter your price and quantity.
This technique is used frequently by resellers; it will allow you to cut down that processing time.
Create a New Product Listing
For a new product, you must create a close listing, including all the information.
Include:
- Product title
- Bullet points highlighting features
- Product description
- High-quality images
- Price and inventory
This, in turn, helps customers find your product the quickest through better Amazon SEO visibility featuring well-optimized listings.
Understanding Amazon Seller Fees in India
What are Amazon seller fees in India?
Cost: A lot of newbies are afraid of the cost of selling on Amazon. In practice, fees are only applied when you actually make a sale.
Common Amazon selling fees include:
Referral Fee
A percentage commission is charged by Amazon based on the product category.
Closing Fee
A nominal fixed fee was levied per order dependent on product price.
Shipping Fee
Shipping fees are incurred when using Easy Ship or Self-Ship.
Fulfillment Fee (FBA)
With Fulfillment by Amazon (FBA), Amazon stores and ships your products for a fee.
FBA speeds up deliveries and increases trust in customers, which is the reason so many successful sellers use it.
5 Expert Tips to Succeed on Amazon India
Optimize Your Product Listing
Include relevant keywords in your title, bullet points, product detail description (also known as bullets), and the backend search fields. The A10 algorithm of Amazon continuously rewards listings that align with the customer search intent. Basic listings get 40–60% fewer clicks than those with 6+ high-quality images and keyword-rich titles. Make sure the main image is on a white background and have some lifestyle photos to increase the conversion.
Get Customer Reviews Early
Run Amazon’s own Request a Review feature after each successful delivery. 10+ reviews for products convert significantly better compared to no reviews for new listings. Never request fake reviews — Amazon actively punishes sellers who do so.
Choose FBA for Faster Growth
The Prime badge goes to Fulfilled by Amazon (FBA) products, which over 90% of the Indian shoppers are using active filters for. According to SalesStrive, who has managed more than 500 accounts selling in all categories, FBA sellers of the same category make an additional 30–50% in sales compared to Self-Ship sellers. All packing, shipping, and customer returns are handled by Amazon—freeing you to grow your business.
Run Amazon sponsored ads.
Begin with automated PPC campaigns and understand what keywords are used by customers to find your product. To gain greater control over cost and ROI after identifying your best-performing keywords, switch to manual campaigns. Early advertising campaigns compound organic rank faster—and in 2026, Amazon’s now includes AI-powered bid recommendations.
Maintain Strong Account Health
Amazon tracks three super important metrics: Order Defect Rate (needs to be lower than 1%), Late Shipment Rate (lower than 4%), and Cancellation Rate (lower than 2.5%). The penalties for failing these are account suspension, which is very hard to walk back. Look at your health dashboard in Seller Central weekly and deal with issues.
Common Mistakes New Sellers Should Avoid
Many beginners struggle because they make avoidable mistakes.
Some common errors include:
- Poor product images
- Incorrect pricing strategy
- Ignoring keyword optimization
- Not monitoring account performance
- Running out of inventory
Avoiding these mistakes will improve your chances of success on Amazon.
Frequently Asked Questions- Sell on Amazon India
1.What are the selling fees on Amazon India?
Referral and closing fees are charged by Amazon based on the product category and price. Start selling with no big upfront investment.
2.Do I need GST to sell on Amazon?
Goods and services tax (GST) registration is a must-have on product categories. Although certain categories such as books do not require this.
3.How long does it take to register an Amazon seller account?
If all documents are correct, Amazon seller registration usually takes 1–3 days.
4.Is there an option for individuals to sell on Amazon India?
Yes. A company must be registered to create an Amazon seller account.
5.Which products sell better on Amazon India?
Some of the most popular types to search for on AliExpress are electronics accessories, home products, fashion items, kitchen tools, and beauty/health products.
6.What is the selling profitable in Amazon India?
Yes. Sourcing the right products, creating the most optimized listing for those products, and choosing the best marketing strategy make selling on Amazon a very lucrative online business.
Conclusion
It has never been so easy to build an internet business. Amazon Offers One Of The Greatest Platforms For Entrepreneurs And Businesses With Millions Of Active Buyers And Strong Logistics Support.
Knowledge about the seller account, listing of optimized products, fees involved, etc. are some of the most important things to build up if you want to sell on Amazon India.
If you have a mature plan for this and put in the work, you can make Amazon into an absolutely lucrative channel that delivers sustainable long-term top line.
Ready to write your own Growth story?
Salesstrive helps brands and retailers successfully launch and scale on quick commerce platforms.
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